courting the media - public relations for the accused and the accuser by marti mackenzie

Marti Mackenzie, author of Courting the Mediafrom the greenwood press on courting the media

Media relations are not just for the rich and famous. Mackenzie takes readers behind the scenes of high-profile cases in which men, women, and even children were thrust into the spotlight--many because they were victims of unwarranted prosecution by the justice system and inaccurate depiction by the press. With media-savvy guidance from Mackenzie, these people and their lawyers successfully challenged the prejudiced portraits that police and prosecutors tried to present. In this book, Mackenzie also weighs in on celebrity cases, analyzing how they and their lawyers used the media to their advantage, or how they failed to do so.

Margaret “Marti” Mackenzie is the founder of Professional Profiles, a public relations firm with a unique
specialization--court-related work, especially high-profile criminal trials. She teaches people who have never had to deal with the media how to present their side of the story when an accusation forces them into the media spotlight. Mackenzie has stood alongside many of the nation's top defense lawyers and civil litigators, including those who successfully sued the tobacco industry for billions of dollars.

Contact her for high-profile case representation, media training and consulting:

(917) 345-5049
www.lawyerpr.com
Endorsements from Johnnie Cochran and ACLU president Nadine Strossen
endorsements for courting the media and marti mackenzie

"A smart lawyer recognizes that the media play a significant role in swaying public opinion in high-profile cases and, accordingly, looks to an expert like Marti Mackenzie to shape perceptions."

Johnnie L. Cochran, Jr
October 2004

"Courting the Media" lifts the curtain on the media relations often employed by prosecutors and police to tip the scales of justice before a suspect is ever formerly charged. Access to media, in order to influence public opinion and obtain a fair trial, promotes important civil liberties concerns. Marti Mackenzie gives helpful practical advice to lawyers and their clients who do not have public relations expertise through lively accounts of actual high-profile cases.

Professor Nadine Strossen, New York Law School and President, American Civil Liberties Union